PROFESSIONAL SOCIAL MEDIA TRAINING IN PORTUGAl

WHEN YOU KNOW BETTER, YOU DO BETTER

Who Should Attend:

This is ideal for all content creators, advertising journalists, journalists, editors, social media managers
, media professionals,content marketers, communication and PR, educators and web producers.

WE HELP YOUR BUSINESS SUCCEED

The workshop will help participants understand the evolving landscape of social media and acquire a toolkit for delivering their own e-marketing strategy. This innovative course looks at how social media can be used to communicate with potential and existing customers effectively as well as spread the word about events and activity programmes. Social networking is a powerful tool which can be used to enhance participation in business, facilitate collaboration and community building, and support strategic initiatives. This professional course will help participants kick-start their own social media optimisation campaign

The workshop will cover the following topics:

The workshop will focus on hands-on
exercises using pioneer processes and empower you in your digital
transformation to:
• Assess current trends using social
listening tools
• Audit your digital assets and identify
digital opportunities
• Set actionable and measurable social
media objectives
• Segment your audience and map customer
journey
• Produce effective content
• Use suitable social media channels for
different business goals and objectives
• Develop successful social media
campaigns on Facebook, Instagram, LinkedIn, Twitter and Snapchat

Measure and optimise your social media campaigns